Introducing new AI experiences from Meta

A new class of generative AI features that expand and strengthen the ways people connect with each other

Your personal assistant

Chat with Meta AI

Meta AI is an assistant you can chat with 1-on-1 or message in group chats. It can make recommendations in a pinch, make you laugh when you need a good joke, settle a debate in a group chat and generally be there to answer questions or teach you something new.

We are rolling out AIs in the US only for now. To interact with Meta AI, start a new message and select “Create an AI chat” on our messaging platforms, or type “@MetaAI” in a group chat followed by what you’d like the assistant to help with. You can also say “Hey Meta” while wearing your Ray-Ban Meta smart glasses.

Explore with Reels

Reels in Meta AI can help you decide on places to visit based on video reviews, learn a new dance with tutorial videos or give you some inspiration for that project you’re working on.

Ask @Meta AI

Invoke @Meta AI into your group chats to get recommendations for a group trip, spark ideas for dinner party recipes or just add a bit of fun with photorealistic images.

Read more about Introducing Threads: A New Way to Share With Text.

Dream it, create it

Describe an image for Meta AI to generate — like "/imagine a fairy cat in a rainbow forest" — and watch your idea come to life. Riff on those images with friends with our reimagine feature.

Read more about Introducing Threads: A New Way to Share With Text.

Search the web

Get up-to-date information from the web with search powered by Bing. Meta AI will let you know the sources of the information it pulls into your chat.

Imagine with Meta AI

Need to create a custom image for a party invitation, an album cover for your imaginary band or just want to test the limits of your imagination? Now you can generate images simply by visiting and logging into

Visit website

A universe of characters

Chat with your choice of 28 AIs, each with a unique personality, mannerisms and backstory.

Familiar faces


Familiar faces

Some of our AI characters are played by recognizable public figures, including Tom Brady as Bru, a wisecracking sports debater; MrBeast as Zach, a big brother who will roast you; and Naomi Osaka as Tamika, an anime-obsessed cosplay expert.

Take a closer look at some
AIs played by your favorite celebrities and influencers

Different AIs for different things

More AIs to explore


More AIs to explore

Each AI specializes in different topics, including games, food, travel, humor, creativity and connection. And they each have profiles on Instagram and Facebook so you can explore what they’re all about.

Different AIs for different things

Creative tools

Create with AI

Generative AI enables new forms of expression, putting the power of creation in the hands of more people than ever before. Use our new suite of creative tools to turn your ideas into reality.

AI stickers

Generate fun, customized stickers for your chats and stories in seconds. Type in a text prompt and see how AI-generated stickers provide infinitely more options to convey how you’re feeling at any moment and express yourself in ways that are uniquely you. Now rolling out across our apps.

AI-powered image editing

Apply new visual styles to your photos by describing the effect you want applied. Just type in descriptors like "grunge" or "watercolor" and restyle will apply the new look and feel to your image, while backdrop will change the scene or background. Coming soon to Instagram.


Building responsibly

At Meta, we’re continuously building and testing approaches that ensure our AI systems are designed for safer and more responsible use. We build safeguards into our AI features and models so people can have safer and more enjoyable experiences when engaging with our AI technologies. The custom AI models that power the new text-based experiences, like Meta AI, our LLM-powered assistant, are built on the foundation of Llama 2 and leverage its safety and responsibility training – in addition to safety measures tailored to specific features.


Want to learn more about our new AI features? Visit Meta’s newsroom and AI blog to explore the latest news and trends.

What's New Across our AI Experiences

Introducing new AI experiences across our family of apps and devices

Privacy Matters: Meta’s Generative AI Features

Building Generative AI Features Responsibly

The Llama Ecosystem: Past, Present and Future

Introducing Social Profiles for Meta’s AIs