GET STARTED
Create and chat with two types of AI
AI CHARACTERS
Create AI characters based on what inspires you
Anyone can create conversational AIs based on their interests, for fun, utility or support.
Fun and simple creation
Get started quickly from a variety of prompt templates or create from scratch.
Bring your passions to life
Craft AIs that uniquely express your personal interests and nerd out on topics that matter to you.
Explore Generative AI
Get access to the latest Generative AI capabilities to create conversational AIs.
For you or the community
Keep your AIs private for personal use or share through stories, direct links and even displayed on your Instagram profile.
CREATOR AI
Reach your audience and save time
As a creator, you can create an AI as an extension of your Instagram profile to connect with more of your audience.
Engage with your audience
Build an AI that can message with your audience on your behalf, mimicking your tone and expressions.
Simple to create
Follow a step-by-step guide that doesn’t require any technical expertise.
Customization
Choose the content your AI is trained on, including your Instagram and Threads content, facts about you and topics to avoid.
Transparency and control
Have full visibility into what your AI says, who engages with it and on which application it's shared.
Get inspired and discover AIs
Whether you’re a creator who wants to save time by using AI to engage with your audiences, or a travel influencer crafting a quirky local travel guide, AI Studio helps you engage with people and content in new ways.
Try out @chefmarcmurphy’s AI character
Get tips on food etiquette and embracing local dining customs.
Chat with Eat like you live there!Engage with @chrisashley’s creator AI
Ask about video effects or video creation tools.
Chat with ChrisLearn more about AI Studio
AI Studio Handbook
Get tips on creating your own AI with this step-by-step guide to AI Studio.
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