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Create and chat with two types of AI

AI character

AIs based on your interests

Creator AI

AIs that are an extension of you

AI CHARACTERS

Create AI characters based on what inspires you

Anyone can create conversational AIs based on their interests, for fun, utility or support.

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Fun and simple creation

Get started quickly from a variety of prompt templates or create from scratch.

Bring your passions to life

Craft AIs that uniquely express your personal interests and nerd out on topics that matter to you.

Explore Generative AI

Get access to the latest Generative AI capabilities to create conversational AIs.

For you or the community

Keep your AIs private for personal use or share through stories, direct links and even displayed on your Instagram profile.

CREATOR AI

Reach your audience and save time

As a creator, you can create an AI as an extension of your Instagram profile to connect with more of your audience.


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Engage with your audience

Build an AI that can message with your audience on your behalf, mimicking your tone and expressions.

Simple to create

Follow a step-by-step guide that doesn’t require any technical expertise.

Customization

Choose the content your AI is trained on, including your Instagram and Threads content, facts about you and topics to avoid.

Transparency and control

Have full visibility into what your AI says, who engages with it and on which application it's shared.


Get inspired and discover AIs

Whether you’re a creator who wants to save time by using AI to engage with your audiences, or a travel influencer crafting a quirky local travel guide, AI Studio helps you engage with people and content in new ways.

Explore AI Studio
Eat like you live there AI character image

Try out @chefmarcmurphy’s AI character

Get tips on food etiquette and embracing local dining customs.

Chat with Eat like you live there!
Chrisashley Creator AI image

Engage with @chrisashley’s creator AI

Ask about video effects or video creation tools.

Chat with Chris

Learn more about AI Studio

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Blog

Create your own custom AI with AI Studio

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AI Studio Handbook

Get tips on creating your own AI with this step-by-step guide to AI Studio.

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Responsibility

Learn more about the AI Studio review process.